Inkbox was started by two brothers looking for a way to try on trendy tattoos without committing to them for life. And the company prides itself on being both on-trend and trend setting.

Working closely with the creative and merchandising teams, I led research, proposed a shortlist of trends, and wrote all the copy for the 2021 Tattoo Trend Report (plus a simultaneous week-long sale) to usher in the new year.